Showing posts with label Higher. Show all posts
Showing posts with label Higher. Show all posts

Tuesday, 26 July 2011

Online Digital Media Production Higher Education Options


The high demand for digital media has created a wave of continual technological upgrading and production. Students that want to enter careers in this area have several options. Higher education in digital media production can be pursued through online colleges and universities that dedicate specific programs to this area of study.

Students will learn a wide range of skills like understanding how to write scripts and generate graphics. Education can be completed online at the associate's, bachelor's, and master's degree level of education. Career goals and the amount of time students can dedicate to education will help them make a decision as to which educational route would be best for them. Students can also choose concentrations inside a program that may include commercials, music videos, and sporting events. All programs present students with understanding in production planning, sound editing, directing, and more. Depending on the level of education training may be examined from an introductory or advanced standpoint.

An associate's degree program teaches students about the design of media tools. Students will explore various areas of the profession to gain a foundation that will prepare them for careers or further education. Presentation creation, video production, and web page conception are some specific areas that are included within a two-year associate's degree program. Common online courses could include:


Intro to Media
Digital Photography

These courses and more develop the needed knowledge in basic audio and video media production. Education prepares students to work in various industries. Students can put their training to use in graphic design firms, advertising agencies, and more.

Many students begin their education with a bachelor's degree program. Interactive software is a large component inside the profession and students will learn how to use various programs. Education trains students to understand film production, design, scriptwriting, and more using a variety of software applications. Adobe Premiere and Apple Final Cut Pro are some computer programs used in the production process of digital media. Online courses that may be integrated into a program could include:

Illustration
Computer Animation

The understanding of design principles can be applied to several careers. Students that complete a program have a thorough understanding of the field to become digital media editors, web media developers, and virtual animators.

Education at the master's degree level takes a different approach. The first year of education trains students to produce digital media while navigating the different challenges that can occur when working with computer technology. The second year is highly focused on giving students the knowledge to find solutions for digital media production problems regarding the latest technology and software. Students learn to become proficient with handling problem areas and developing new methods to fix them. Common courses may include:

Storytelling
Theories of Interactive Media
Digital Communication

Students can step into careers as animators, creative directors, digital media consultants, and more upon completion of a program.

Accredited online education allows students to master digital media production at any time and from anywhere. Full accreditation is proof that a quality education will be received. Agencies like the Accrediting Commission of Career Schools and Colleges ( http://www.accsc.org/ ) can fully accredited programs that meet certain criteria. Students interested should complete an online digital media program and become in demand professionals.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 - All rights reserved by PETAP.org.




Renata McGee is a staff writer for PETAP.org. Locate Online Digital Media Production Schools as well as Campus Based Digital Media Production Schools at PETAP.org, your Partners in Education and Tuition Assistance Programs.





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Tuesday, 12 July 2011

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level


By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers' experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.

Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today's mobile applications and technology, social media marketing is being reborn as a mobile experience - a mobile social media marketing initiative, so to speak.

As more people realize and embrace the fact that social media marketing is a real time experience rather than a "wait till I get to my computer" experience, they're taking advantage of the processing power today's mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.

Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it's interactive and with you at all times.

The Driving Forces

Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, today's increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions.

Other driving factors include globalization and localization. Globalization means you can now connect to the world with your phone. You don't need a laptop or a television to see news feeds from around the world. At the same time, it's local. You have access to local events and happenings. With permission, you can see where your friends or employees are at any given time. So your phone can deliver much more than just weather forecasts; you can also know what's going on around you at all times.

The Case for Mobile Social Media

Because the phone was designed for two-way communication and social media marketing is a two-way dialogue, it's a natural extension to have cell phone applications for mobile social media - programs for your cell phone that allow you to view and post to various social media sites.

With mobile social media, we're no longer just sharing information; we're disseminating knowledge in an organized way, getting feedback, and gaining additional knowledge to help us grow. Between text messages, tweets, blogs, and other social media posts, we're seeing a shift in how people discover, read, and share news, information, and content. We're learning information in real time before the evening news or morning paper reports it.

If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Here's why:


It expands your internet footprint. You can only monitor and respond to so many Facebook, Twitter, and other social media posts from your desk. However, when you can post from your phone, you can say what's on your mind whenever you want. As such, you expand your internet footprint and make it easier for prospects to find you.
It improves your search engine rankings. Each post you put out on the social media networks points back to you or your company. That increases your listings on search engine results. So where you might have been listed 1,000 times, you're now listed 3,000 times.
It establishes you as the expert. When you can post your information and ideas at any time, it will happen more often, which builds your reputation and credibility.
It improves communication and feedback. Many companies are monitoring people's tweets on Twitter and posts on Facebook. If they notice people who have problems with their company, products, or services, they find out about it right away and make changes in real time. This, in turn, builds positive relationships with customers.
It drives a steady stream of prospects to your business. All of the social media sites are becoming business friendly, enabling you to create a business-oriented presence. As they're becoming more business friendly, they're going to be very mobile friendly. It's the next iteration.

It fuels content generation. Because you're micro-blogging and doing Facebook entries, you're creating content and getting it out there. And since content is king these days, you definitely need a way to keep your information flowing into your prospects' and customers' hands.
It supports decision-making. You can make better decisions if you're monitoring what's going on in social media about your industry, marketplace, etc. And when you get these updates directly to your phone, you don't have to wait until Monday morning when you get to your office to make a big decision. You can make it and implement it in real time.

Go Mobile Today

In short, the mobile era takes all the benefits of social media marketing and puts them in your hands at all times. It also frees you from your computer so you have more time for other activities.

As the business world evolves, our ways of communicating with prospects and customers must evolve too. Remember, it used to be about distributing content; now it's about getting people's attention and engaging with them. It used to be about gaining shelf space; now it's about gaining mind share. It used to be about mass marketing; now it's about niche marketing. It used to be about trying to control your customers; now it's about using influence and reputation to generate desired results. When you incorporate your mobile device as a key way to achieve your business objectives and attain these benefits, you open your company up to a whole new world of sales and profits.




Daniel Burrus is considered one of the world's leading technology forecasters and strategists. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. The New York Times has referred to him as one of America's top three business "gurus" in the highest demand as a speaker. For more information on the services and products offered by Daniel Burrus, please visit: http://www.burrus.com.



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