As the traditional media industry begins to espouse the digital movement, your digital skills and knowledge of the digital world will ensure that you continue to be among the most employable of sales staff. Honing your digital skills will make you a preferred candidate, considered more qualified than those individuals who limit themselves to only traditional media transmission or printing techniques.
Digital media sales positions are becoming more and more prevalent in the media industry. Even those working for traditional media sources find themselves selling a mixture of products that include both print and online advertising, standard radio ads and satellite radio spots, or video for television and for internet distribution. By educating yourself about the methods used in digital media you become a more effective sales executive, able to speak knowledgably to clients about the services and products offered by your company.
If you work directly for a media provider then you will certainly need to have a range of digital skills. Some digital media sales jobs require incumbents to perform sales activities as well as basic design or coding activities. For example, a sales position with a web design company may sell products as well as complete design projects.
Some digital media companies have less broad job descriptions, with digital media sales staff selling products but then handing off design or distribution duties to other individuals within the company. Even within these positions you will need to have at least a working understanding of the digital techniques and tools employed in the creation of client media projects. This allows you to speak to clients in a convincing and informative manner, making a strong argument for the reason they should purchase products or services from your company.
If you are a digital media sales technician then you will need to not only sell products or services but complete project work as well. These kinds of digital sales jobs are very common in the media industry today, with many small and medium sized media companies merging customer service, sales and design job duties under a single position.
Larger companies often require those working in digital media sales jobs to go through a training program during which they will learn about the kinds of products offered and the technical skills required to complete customer projects. Such a training program can make you a more authoritative voice for the company and will make you more impressive to clients, ultimately improving your performance as a sales representative.
If you run your own digital media company then the odds are that you will need to wear a number of hats. This means you'll be selling as well as creating client media projects. Self-employment or consulting work is rewarding but will require a strong understanding of digital media in order to ensure success.
If you want to find the latest media jobs then try searching for specific things online such as Digital Media Sales or Editorial Jobs.
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