Freelance Writers: How to Earn $60,000 a Year Offering Social Media Marketing to Businesses

If you're a freelance online writer, offering social media marketing to your existing clients is an ideal way to make more money - pretty easily.

Opportunities in Freelance Writing: Why Social Media is a Perfect Fit for Online Writers and Related Fields

In order to understand why offering this service to your client base is so lucrative, let's take a look at some statistics in this niche as of this writing (April 2011). The reason this is important is because it's what clients you will be targeting know. In short, they know that this form of online marketing can make them a lot of money. Hence, they're willing to pay the right social media specialist (you!) a lot.

Social Media Statistics of the 3 Biggest Players: Facebook, Twitter and LinkedIn

Facebook. Facebook is not even a decade old (it was launched in February 2004). Yet, it has over has 500 million users worldwide (some stats cite 600 million), and half of its active users log on every day.

Twitter. Like most sites in this genre, Twitter is a baby compared to older advertising outlets (e.g., TV). It's only five years old as of this writing. The first tweet was sent out on March 21, 2006.

LinkedIn. This site is the oldest of the three largest sites like this. At the time of this writing, LinkedIn had more than 100 million users, with some one million new members joining every week.

How to Get Social Media Business: Start Landing Lucrative Consulting Jobs Almost Immediately

If you freelance as a writer (blogger, web designer, internet marketer, etc.) and probably already know how to interact on Twitter, Facebook, LinkedIn, etc. Hence, it can be pretty easy to parlay this knowledge into a lot of money. For example, did you know that the average rate many freelancers charge to manage social accounts for clients is $200-$300 per HOUR? Proof?

A report published by the website ReadWriteWeb way back in 2008 showcased an interview with the top bloggers and consultants on this niche... NONE of them were making less than $150 per hour for consulting and the average rate was around $ 300.00 per hour. Some commanded fees of $2,000- $4,000 for 20-40 hours worth of work. [Article Title: How Much Do Top Tier Bloggers and Social Media Consultants Get Paid? We Asked Them!]

Bringing in the Social Media Business: What It Takes to Earn $60,000 Per Year as a Consultant

Ok, now that you know why social media business is there for the taking, let's crunch some numbers and show you how easy it is to bring in $60,000/year as a consultant in this niche. If you break it down, it looks something like this:

$60,000/12 Months= $5,000 Monthly

$5,000/4 weeks=$1250

$1250/5 days=$250

250/8hrs= $31.25

So, when you break it down, you think your hourly rate would be $31.25, right?

Getting Social Media Business the Easy Way

An easier way to do it is to double or triple your fees and work with less people. Then, you can still bring in the same daily income, but with less work.

Can you really double or triple your fees? Yes, absolutely! The demand is there like never before. One freelance writer who kind of fell into this form of internet marketing reports being so busy because she "only" charges $125 an hour that she's raising her rates.

Why Getting Social Media Business Is So Easy Right Now - Capitalize

Many freelancers are already on Twitter, LinkedIn and Facebook - for their own businesses. Why not leverage this knowledge to earn thousands more per month? Who knows, you may even what to phase out your primary freelance business (e.g., writing, web design, internet marketing) to focus exclusively on this form of internet marketing.

May be reprinted with the following, in full: Yuwanda Black heads New Media Words, an SEO writing company that offers social media marketing to clients. Did you know that social media specialists earn on average $200-$300 per hour? You can learn how to start commanding these fees in just a few short weeks. Many freelancers report getting busy so quick offering these types of services that they raised their rates just to keep low-balling clients at bay. This can be you too!

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Social Media Marketing Management - The Top 10 Reasons to Outsource It

Is your Business Social or Anti-Social?

Are you being anti-social again?????

Well, that's the rebuke my wife often uses when I'm sitting in the corner at parties, updating my Facebook status on my iPhone! I point out that I'm being social...just in a different way! Joking aside, unless your business is using social media marketing in one or more of its many forms it really is being anti-social.

Small businesses that have embraced their own Twitter presence, Facebook pages and stores and have their own customized YouTube channel are beginning to see the many benefits of engaging better with their customers and prospects, as it translates into increased sales.

You've decided to hop on board but should you try to look after it yourself in-house or outsource the work? Here are the Top 10 reasons to outsource your social media marketing management to professionals:

1. Time Saving Updating -- Facebook pages, daily postings on Twitter and editing or adding videos on YouTube can be a very time consuming business. Unless you have a team of creative people sitting round the office with nothing better to do then it's best managed by social media marketing experts, whilst you and your staff are left to do what you do best - which is look after the additional customers coming your way from the increased online marketing efforts.

2. It Can Still be On-Message and Real -- Outsourcing need not mean that you will lose either the power of your message, the personal touch or the authenticity that your business strives for in your online marketing efforts. Your content can still be useful, inspiring, relevant and personalised for your customers and need not be automated and lacking punch. Of course, it can be the latter if you choose the wrong social media marketing company but the best ones out there will get to know your business, account manage you well, interact regularly and be able to tailor content precisely to your marketing message.

3. Extra Boost of Creativity to your Marketing -- The right social media marketing management team can be a great creative asset to your online marketing campaigns. They can suggest offers, promotions and competitions as well as creating blog articles that will help generate interest in your business.

4. Extra Credibility in your Market -- Becoming recognized in your market as authorities and developing credibility is important to the overall success of your small business. The best social media management teams will do this by providing genuine, quality content (after consultation with you) that keeps your business name in your customers' and prospects' minds as the go-to business for your field.

5. Includes Content Monitoring -- A good social media management service will include content monitoring so that you know what is working well and what's not. No marketing effort is ever going to be 100% effective, but by monitoring what your customers are saying - both the positive and negative feedback - you can adjust your marketing and your business' products and services accordingly.

6. Detailed Monthly Reporting -- Online marketing needs to be measurable and your outsourced social media management should provide you with monthly reporting so that you can measure your ROI and see what campaigns and marketing strategies are most effective for your business.

7. It Will Optimise the Web Presence of your Business Too -- Social media management teams know how to optimise your online presence so that your business ranks well with search engines like Google, Bing and Yahoo. This means that new customers will be driven to your web site as they will be able to find you. The truth is that most people outside of online marketing professionals don't know how to do this, so businesses who are not outsourcing may be missing out.

8. Your Business will be Engaging with Customers & Prospects More Regularly -- Outsourced social media management packages usually include a certain number of Tweets, Facebook updates and maybe even videos made or articles written. This means that you will be interacting a lot more with your customers and prospects and this will relate to more interest and increased sales; doing this yourself would likely go some weeks with no contact as you simply would not have the time or you would forget.

9. Social Recommendations of Your Business' Products and Services -- Don't underestimate the power of social recommendations of your products and services. This can have a huge impact on sales for your business. Word-of-mouth advertising is some of the strongest around and if you are presenting your products to large numbers of people in a social forum then this is going to pay dividends in the long run. Using a social media marketing company for this will help you get it right first time and prepare for the flood of new inquiries.

10. Incremental Programs Keep Costs Down -- When you balance out the costs of traditional marketing with a well-managed social media marketing campaign you will never bother with Yellow Pages again! Traditional TV, newspaper and magazine advertising is costly but the beauty of social media marketing is that it can be slowly ramped up as your business needs. It's possible to get a good presence quickly and cheaply with the right online marketing company.

I'm going to add another final one and it's this:

By outsourcing your social media marketing your business will not be left behind by the social media revolution that is changing the way businesses around Australia work. Don't be one of the "dinosaur" businesses that cannot adjust and get left behind by the Y Generation businesses that are coming along riding the social media wave!

Redcliffe Marketing Labs turns local businesses into rockstars online so customers can easily find them while slashing traditional advertising costs at the same time. A mix of online video marketing, search engine optimisation, social media marketing, social media management, mobile phone marketing, email list building and in many cases website emergency surgery combined with good old elbow grease has been getting clients phones ringing.

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Not Using Social Media Marketing? You Could Be Making A Big Mistake!

Social media networks have grown faster than any other form of technology in existence. Millions of people use these social network sites daily. Even on the go, people have the ability to update and stay updated on the latest news from friends and family. They use this ability to talk about all sorts of things including their experiences with different products and services.

Statistics show that 78% of consumers trust the recommendations of people that they know. Only 14% trust advertisers. These numbers show just how important proper social media marketing is to the advertising industry.

Social marketing can be utilized by nearly every company in any industry. However, there are a few exceptions. Promotions, sales and branding can bring consumers right to your door. Additionally, the word of mouth that you receive from consumers can gain you more business than any other form of advertising in existence. However, making your company's presence known on social sites is a very time-consuming commitment. This is why outsourcing your media presence is one of the smartest business moves you can make.

Outsourcing your media presence to either a freelancer or an advertising consultant can keep your employees from spending valuable time updating your company's social media sites. Because of the need for your company to monitor this regularly, in order to have someone from your company manage your social networking sites, they would have to dedicate their entire work day to this task.

Utilizing social marketing is something that your business cannot afford to miss out on. Your company, through social marketing, has the ability to draw in consumers and monitor the word of mouth that is being transmitted through these sites.

The Secret Truth About Social Media Marketing

Social media marketing is one of the hottest new ways to market your business. However, there is an untold truth about social sites. This truth, if left un-revealed, can leave your business rowing backwards in the world of social media, never seeing the returns you had hoped for.

Social media sites are intended for social networking. This is a place where people want to feel safe. Every moment of their day, they are bombarded with commercials, jingles, billboards, sales associates and junk email. The last thing that they want to do is talk to a sales person on a social media site.

On social sites, the main goal is building relationships with people who have the same interests. These interests are what bring people together on social sites. If your company is only focused on the temporary results of increasing sales through sales tactics, two things will happen. At best, you will spend a lot of wasted time on reaching your target market to only achieve short-term sales increases. At worst, you will irritate people and push them away. This will result in your efforts being ignored and your profile possibly being removed from the social network site altogether.

If, instead, your company focuses on building relationships with people, leaving information about your company in a subtle way that doesn't feel like a sales pitch, people will come to your company because they trust and value you. The idea isn't to sell your product or service. The idea is to sell you!

Understanding the untold truth behind social media sites can mean the difference between gaining or losing consumers. Abusing social media sites for the purpose of sales will produce negative results. If you focus your time on social media sites on building relationships instead of selling your product, then your company will reap the benefits that social media sites have to offer.

Do you use social media? How vital do you think is social networking in promoting your business? Drop me a line and let me know.

Chancel Galessami is a network marketer and he uses Internet and all media to create relationships based on value and leadership with people from all around the globe. His products and services allows people to feel better about themselves and his business allows him to fulfill his mission and purpose in life by helping others succeed. His destiny is to serve others and help them. For more information, please visit his blog and feel free to let comments!

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7 Reasons Why Your Business Must Hire A Social Media Manager

Here are 7 reasons why your business must hire a Social Media Manager/Online Consultant.

Your Social Media Manager will:

1. Audit Your Existing Online Presence!

Your Online Consultant will evaluate your current web presence by looking at your website, blog, traffic solutions and existing social media presence. A lot of businesses do have some online presence. However, quite often, businesses take advice from web designers and their IT staff and end up making a right mess of their online marketing.

2. Determine Which Platforms Work Best For Your Business!

The fast paced business may enjoy Twitter but could be missing out on the huge potential of Facebook and LinkedIn. We have also met clients who only use aspects of Facebook and ignore the likes of Twitter and YouTube.

Having an online presence on just 1 or 2 platforms can be detrimental to your business - by doing so you are effectively shooting yourselves in the foot.

For any business, you need to be using several Social Media Platforms to maximise your business's exposure on the web. If you have no online exposure whatsoever, again the easiest way to get web presence is via the use of sites such as Facebook and Twitter.

3. Create And Manage Your Online Presence!

Whether you have an online presence or not, your Online Consultant will ensure that you maintain a strong online existence that matches your business's practices and ethics. Your Accounts and profiles will be created and then managed for you.

Whether you are looking for only basic online presence in the form of for example Facebook and Twitter accounts or more detailed content creation & distribution, audience building and basic reputation management across your social media platforms, your Social Media Manager can handle this all for you.

4. Clean Up Your Profiles!

Your Consultant will periodically clean up your inbox and direct messages that you may receive on Twitter or messages you receive on Facebook or LinkedIn.

All too often both business and personal social media profiles can get cluttered with a lot of useless information and spam. You only have to take a brief look on Facebook to see the many business and personal profiles that are managed poorly and hence show up a lot of spam and inappropriate information on their pages.

Cleaning up profiles can be quite a laborious job as some of our business clients get over a 100 unwanted messages a day across their social networking platforms. There are programs that can be applied to simplify the method but it is best to have a human eye determine what spam is and what may be important information. Too often the programs available cannot distinguish between automatic direct messages and 'real' messages and will hence delete all of them.

5. Handle All Status Updates!

As a business, it is important to keep your online sites alive and active. To ensure this, you need to make regular updates across your platforms. Your Online Consultant will post pre-approved status updates to make it easier for your business to focus on what you do best.

6. Work Closely With You!

Sometimes, businesses may feel that they are not being authentic if they are not answering all of their 'tweets' or messages on the different platforms themselves. Your Online Consultant will not post anything that has not already been approved or sent to you in advance. Hence, anything that is posted, will appear as if it was posted by the business itself.

Your Online Consultant is here to support the digital relationship and engagement that is necessary for your business to succeed in the online world. Your Social Media Manager will take all the headaches and overwhelm off your shoulders and will partner with you and help you with all the technological aspects that you may or may not have time to learn.

Some businesses may have the knowledge of the technological aspects of Social Media. This is great, however, to execute a full blown Marketing Plan via this medium can be very tedious and time consuming.

Any business person from any field can benefit from a Social Media Manager or Virtual Assistant. Your Online Consultant can post articles for you on your blog and research content to be shared on the different social media platforms.

In essence, your Online Consultant will work closely with you to allow you to focus on building and growing your business. And the great news is, the above can be done for you using a completely 'hands-off' approach. Your Social Media Manager is able to manage everything for you leaving you to concentrate on running your business.

7. Will Save You Money!

A good Online Consultant is a valuable asset for any business as he will save you money in more than one way.

Did you know that you could spend less for more return if you were to harness the marketing strategies and techniques that work today? A lot of our clients no longer need to use traditional advertising such as Newspaper, Yellow Pages, TV and Radio advertising to bring in new business. Their customers now come to them rather than the business having to actively search for new clients, and all for less than their current advertising spend!

Your Online Consultant can help you to create and maintain a strong local marketing presence and gain market share in your particular niche.

A full time Social Media Manager is a valuable asset to any business and hence demands a very high salary. By outsourcing the Social Media element of your business to a Social Media Manager, you can save your business thousands, and at the same time gain the expertise of an established expert who is in very much high demand today.

Dr Javaid Kiyani is the Managing Director of Magnetic Marketing Services, which specialises in providing social media and online marketing solutions for your business. We are Social Media Managers and Consultants based near Birmingham, UK.

Our Social Media Strategies are currently being used by businesses all over the country. As a Social Media Agency, we stay up to date with the latest technologies, strategies and techniques ensuring our customers and clients are using the most up to date methods.

Be sure to watch your FREE video today: http://www.MagneticMarketingServices.com/

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How to Integrate a Winning Social Media Strategy 2011 (Part 2 of 2)

Capture more Facebook Fans than your competitors.

Business is competitive, by nature. When you immerse yourself in social media, you must try to win the competition. You want to out-market, out-sell and out-brand everyone else in your industry. Many owners who attempt to manage their own social media campaigns believe if they are spending countless hours per week on this project, they don't need to invest additional dollars on Facebook Ads. In reality, if any business wants to kick their social media strategy in to high gear, they should consider incorporating Facebook pay-per-click ads in the mix.

The beauty of Facebook's pay-per-click ads is they are displayed on the page of the user who fits your specified parameters. In essence, these targeted prospects will see your ad, and if they are motivated, they will click the "LIKE" button to become your fan. As mentioned in the last section, once they are your fan, they have opted in to your future marketing messages. When you post an update to your Facebook Fan Page, they will see it on their home page. Facebook Ads along with a consistent content strategy work fast and efficiently, and enable you as a business owner to capture more of the targeted audience pool.

Leveraging Social Networks to Cross-Promote with other Local Businesses

Have you ever attended a local networking event in your community? You meet other business professionals in your industry, talk about trends and changes that affect your peers and learn from one another.

Did you realize that you can actually partner with other local businesses in your city to create a super social media strategy?

Consider this scenario:


A motel holds a Facebook Fan Contest. The winner receives a free weekend stay for two, with complimentary dinner at any one of the major restaurants in town.
To add more fans for both the hotel and restaurants in their area, they simply work together to create a partnership for this contest.
Each business cross-promotes the other on their website and all of their social networks to create a win-win situation!

Social media is an excellent tool to work with other non-competitor companies in your town. Think about all of the ways in which you can set up a cross-promotion, and the possibilities are truly endless.

Getting the word out about your Social Media Campaign.

You've decided to take the plunge and get started on those high-impact social networks we've discussed previously. You need to let everyone you communicate with know where you're at, and how they can follow you.

If you're like most business professionals today, you regularly receive both voicemail and email. In order to let everyone know you're on Facebook, LinkedIn, Twitter, YouTube and the Blogosphere, you need to change your voicemail message to include:

"Follow us on Facebook, Twitter, etc." (be sure to mention all major networks you participate in.)

The best way to notify individuals you email is to update your signature. If you go in your mail settings, you can select "signature." Most people have their business name, personal name, title, website address, email address and office phone number listed as part of their signature. Drop down a line, and include a link to each of your major social networks. Save your new signature, and all of your email recipients will have instant access to your social media accounts.

I also recommend sending a personal invitation to all of the contacts in your address book, asking them to join you on Facebook, Twitter, etc. Make your invitations personalized, and give them a reason to join you.

Social Media Outsourcing.

Social media marketing can increase your bottom-line, and enhance your image in a very short amount of time. Considered to be a long-term marketing strategy because of the social media asset being created, the one negative most entrepreneurs and business owners have is the amount of time necessary to do it right. Managing your social media accounts, writing fresh daily content, producing short marketing videos, and integrating all of your accounts to maximize your website traffic can be overwhelming, to say the very least.

Fact: Social media outsourcing is underutilized. Only 28% of businesses are outsourcing some portion of their social media marketing.

The good news is there are companies you can outsource this work to, who will literally handle every facet of the social media set-up, design, implementation and integration from nuts to bolts. These SM experts specialize in small to mid-sized businesses and their social media needs. They work with the owner to create a strategy, then work as an extension of your team to grow your audience - one connection at a time.

Christina Archer is a Social Media Expert, Executive Recruiter, Entrepreneur and Author, based in St. Petersburg, Florida. Christina specializes in assisting small and mid-sized businesses plan and develop their social media strategy, as well as manage their accounts on an on-going basis.

Her company, SocialMediaAsset.com offers complimentary set-up and design of Facebook Fan Pages, Twitter, LinkedIn, YouTube and WordPress Blogs with any monthly management service agreement. To learn more about SocialMediaAsset.com, visit their website. To contact Christina directly, email her at Christina@SocialMediaAsset.com.

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Home Theater Media Centers

Home Theater PCs aka HTPC or media center PC are a must for any serious home theater setup. An HTPC is essentially a personal computer that is configured for a lot of storage and quality video playback. They also will have a more aesthetically pleasing case that will fit better in a home theater setup as opposed to a standard tower type case of a typical personal computer. HTPCs will also have specific software installed to help manage various forms of media like, videos, pictures and music.

There are really two types of HTPCs, a more storage oriented system often called media servers and a lightweight net top system.

The more storage based system is, you guess it, used for storing most, if not, all of your media content. It is where the videos, music and pictures are held. This type of system is typically placed by your main television setup as it would be your base system where you manage all of your media files. These systems will often have at least a 1 terabyte hard drive; this will typically be an adequate amount of storage for the average user.
The lightweight net top HTPCs are more of a peripheral device that you would place in a bedroom. These types of systems are built with as small of a case as possible, with the primary objective of being discrete. Net top HTPCs typically don't have very much if any onboard storage, typically only enough to support the operating system. These are usually connected to the main HTPC or Media Server.

An HTPC can be used to consolidate multiple home theater components into one device. An HTPC can replace your Blu-ray or DVD player, your DVR, your receiver, and your entire rack of DVD and Blu-ray disks. Imagine having one set top device as opposed to 3 or 4 and getting rid of that huge rack of DVDs and Blu-ray's. Aside from replacing the different home theater components an HTPC will also allow you to access various web applications like HULU, YouTube, Netflix and Amazon video on demand. There are other devices that will allow you to access some of these types of applications like an Xbox or Wii, however an HTPC does not limit you on which ones you can have access to. An HTPC also allows you to do some basic things like surf the web.

The next major component to your HTPC is the software. The software is really what drives how the HTPC functions. There are many options out there. My personal favorite OS is Windows 7. Windows 7 comes with Windows Media Center included. Windows Media Center is a very well built interface for an HTPC. The big downfall to Windows Media Center is the inability to play certain file types like. MKVs. However this is quickly remedied by installing an add on to WMC called MyMovies. MyMovies provides a great content management system as well as a codec pack to manage and play any type of movie you would like. Other OS' can be used such as Linux based OS' or Apple OS'. If you choose to run one of these operating systems, my recommendation is to install XBMC for the media center software. XBMC was originally media center software developed for the Xbox, but has since been open sourced and made to function on almost any OS.

The last piece of the puzzle is the peripherals, such as, a keyboard, mouse, and remote. There are a few options for your peripherals. You will need a keyboard and some sort of mouse solution, since an HTPC is essentially a computer. Obviously wireless is the way to go with the peripherals. Also my recommendation is to go with a keyboard - scratch pad combo like the, Azio Keyboard Wireless RF 2.4GHz Multimedia with Trackpad. This helps eliminate the need to have a separate mouse. If you do choose to go with a mouse, I would suggest something like an air mouse, Gyration makes quality air mice. You will also want to have a remote for your HTPC. If you chose to go with Windows as your operating system and using WMC you can get a remote that has a dedicated button for WMC, which launches the application with one push. The keyboard would typically be used to setup things on your HTPC; the remote will be what you use on a more regular basis as it will speed up your navigation of the HTPC.

If you don't have an HTPC in your home theater setup, you really need to look into getting one. They will help manage your current media library. Since media is becoming more and more on demand an HTPC will give you the ability to access it more quickly and easily.

If you are interested in taking a look at low cost HTPC options check out http://www.flo-media.com. At http://www.flo-media.com you can get everything you need to get your HTPC up and running.

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TeenNick Finds Success in the Nostalgic '90s

Viacom’s research appears to have been proved right: twenty-somethings do want their old Nickelodeon shows back.

The first day of the company’s rebroadcast of 1990s shows on TeenNick doubled the channel’s prior ratings in the midnight to 2 a.m. time slot, Nickelodeon said Wednesday. It credited widespread chatter on social media Web sites with the ratings bounce.

The ratings are another indication of the entwined relationship between television and social media. TeenNick programmers were counting on that relationship to propel viewers to the “‘90s Are All That” programming block, which is featured from midnight to 2 a.m. and repeats from 2 a.m. to 4 a.m.

As The New York Times reported last week, comments from former Nickelodeon viewers who were nostalgic for old shows like “All That” and “Doug” inspired the rebroadcasts in the first place.

On Monday, when the programming block made its debut, there was ample attention to it online: Trendrr.TV, which ranks television shows by the amount of online activity around them, found that TeenNick claimed five of the top 10 positions on its daily ranking.

The channel said in a news release that its Facebook page for the programming block “doubled in fans overnight by 100,000.” The channel also dominated Twitter’s constantly refreshed list of trending topics.

It helps that TeenNick already tends to be talked about heavily online. But there was a clear spike when the shows from the 1990s had their premieres.

For TeenNick, there was very little risk involved in creating the ‘90s programming block, because the overnight hours were rather low-rated.

On Monday, an average of 555,000 people tuned in between midnight and 2 a.m., fully double last year’s total during that time period, according to Nielsen data. Of the 555,000 viewers, 229,000 were between the ages of 18 and 34, the demographic that grew up watching the shows in the 1990s. Most of the others were under the age of 18.

The data suggests, then, that the old shows are finding a new audience as well as a nostalgic one.

The challenge for TeenNick now is a social one: keeping the chatter about the ‘90s shows going when the rebroadcasts are no longer a new idea. Facebook and Twitter have proved to be powerful tools for driving viewers to television for one-time events; can they pull it off every day?

View the original article here

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