Get Local Media Coverage For Your Small Business - 7 Strategic Steps

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day. It is seen as a big bonus because you're basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.

So how do you get your local newspapers, TV and radio stations to take notice of your company? You've been sending out press releases when you launch a new product or have an event, you've been calling to follow up, but nothing seems to work.

Let's take a look at some simple suggestions for getting your story in the local news.

1. Know Your Current Events

This is first on the list for a reason. You may have heard it before because it truly is the most important factor. Connecting your small business to a current event is the easiest way to get some media attention.

When you're looking for stories to pitch, think about local, state, national and even international news. Most local media outlets include national and international news in their broadcasts or publications. They are always looking for ways to connect the local community to "the big story."

Remember...most news is not good news. That means you're going to have to be willing to participate in stories that may not give you the glowing coverage you'd hoped for.

In most cases, the saying "any publicity is good publicity" is right on. You just have to find a way to be positive about what could be viewed as negative circumstances.

For instance - what is your restaurant doing about that huge recall on lettuce? Is your ski shop still making sales despite the warm winter weather? Will you be hiring fewer seasonal employees this summer because of the slow economy?

Staying up to date on the news means you'll be ready when an opportunity to attach your small business to a big story arises. If you get a request for an interview without asking for it, make sure you brush up on the topic beforehand. That way you'll look smart!

2. Look for Unique Stories to Tell

Chances to connect your business to a news story won't come around every day, but media outlets are always on the look-out for human interest stories, sometimes called "fluff pieces" in the industry.

These are the feel-good stories that everyone loves to watch. If you can get the media to bite on a story like this, it's like striking oil! You may not make the front page or get coverage at the top of a newscast, but you can bet they'll tease the pants off it so that people stick around.

Is your company sending anything - or better yet - anyone to help with the latest disaster relief? Are you doing anything to help families in need over the holidays? If someone who works for you is a member of the military and has been deployed, let the media know about send-off parties and how you plan to support the employee.

It may sound like tooting your own horn (and you are), but that's the way it works. By the way, if you can pitch a story relating your business to puppies, kittens or babies - you're in for sure. I'm not joking!

3. Appear as Professional as Possible

When a newsroom gets a press release that's full of typos and blatant errors, it not only gets eye rolls it also means you lose credibility. When possible, have more than one person proofread your news release before it's sent out.

A stylish looking press release can go a long way. You may want to consider putting together an entire media packet inside of custom presentation folders. That way you can include extra background information on your company, DVDs, business cards and more along with your release. You can order presentation folders online and personalize them with your company's logo and marketing message.

Pitching your story inside an attractive marketing folder means you're going to get a closer look than a plain press release that gets spit out of the fax machine. Plus, showing up in person to hand over your material could lead to valuable connections inside the local media.

It's also important to write a headline and sub-header for your press release that is attention-getting and makes the reader want to learn more. This makes it obvious to the people in the media how attractive your story could be to an audience.

4. Understand the Newsroom Hierarchy and Make Relationships

Any working relationship you have in the media can prove to be valuable. Most newsrooms have all sorts of employees suggesting story ideas at editorial meetings, which are usually held a couple of times a day. Many times reporters and producers are looking for a story to recommend, and if you give them an idea, you're actually being helpful.

However, not every position in the newsroom carries the same amount of weight.

You may think that if you have an "in" with the news director or chief/managing editor your story will be on the top of the list. That's not always the case. News directors are busy people, and some are more hands on than others. You should realize that if you're only e-mailing your story idea to the news director or editor in chief - you could be getting overlooked.

Reporters, producers and the editors of particular sections of a newspaper or magazine are good connections because they're pitching stories on a regular basis. How much influence they have in a newsroom will vary depending on the individual.

Reporters are obviously the people putting together featured packages for the news. Their stories are the centerpieces of newspapers and newscasts. Developing relationships with reporters could mean you're the first person they think of when it's time to cover something related to your industry.

Producers and editors are the ones making a majority of the content decisions. They'll likely decide where your story appears in the paper or airs in a broadcast. Many of them are also writing copy, and oversee photography choices or video editing.

One of the more influential positions in a TV newsroom is the assignment desk - sometimes called assignment editor or assignment manager. This is the person who organizes all the scheduled events, keeps a close ear on the scanner for breaking news, answers a lot of phone calls for news tips, sets up interviews and much more. The assignment desk is sort of like the central nervous system of the newsroom. Getting your story idea to whoever is sitting at that desk should be your No. 1 goal.

5. Give the Media Monster What it Wants

The Media Monster is hungry. It's also a picky eater. You need to feed it some delicious treats.

Words are powerful, but a picture is worth a thousand words. Having opportunities for good video or photographs is extremely important. If the story you pitch has a good visuals for video, the rest of your bases should be covered. Good video means eye-catching still pictures and usually interesting audio as well.

If your company is holding an Easter egg hunt for kids, don't invite the media for interviews during the ice cream social afterwards.

If you're holding an event with a special speaker, the least you can do is make sure there's interesting stuff to shoot inside the room. That might mean you have to make some signage with logos, photos, charts and graphs. Then you can set up some displays for the camera guy (or girl) to shoot. Don't feel guilty about manufacturing photo and video opportunities for the media. Politicians have been doing it for decades.

It's a smart idea to indicate on your release a time and location where media representatives can find the best photo/video opportunities. When the Media Monster's belly is full of tasty video, scrumptious pictures, and delectable audio he'll be happy and will come back for more.

6. Buy Advertising

This sounds a little shady, but it really is the way things happen. Becoming a regular advertiser in the local media usually means they'll turn to you when there's a story relating to the products or service your business provides.

Of course, buying ads or becoming a sponsor doesn't guarantee you'll get coverage. You're not actually paying for that. Buying advertising won't necessarily make you a favorite among the folks in the newsroom, but if a sales rep hears the newsroom is planning a story on the scorching heat, he may suggest the reporter contacts your air conditioning repair business.

If there is a story in the works about how road construction is affecting local businesses, your shoe store could be the first place that comes to mind because your full-page ad has been running in the paper. Some newsrooms even have lists of local businesses that are also sponsors so reporters call them first when covering certain topics.

7. Be Flexible and Respectful

You may think your schedule is jam-packed, but the people who work in television, radio and print have extremely tight deadlines to meet. In most cases, they've got one work day to turn around their story. But you have until next week to finish your little Power Point presentation.

Trying to reschedule an interview for a later date can be a big hassle. Usually these interviews only take around 15 minutes, so find the time in your day to talk to reporters if they request an interview. If you can't do it yourself, find someone else in your company who can.

It is also important to have some manners when dealing with the media. Working in news can be a stressful job. Would you want to call the mother whose son was just murdered for an interview? Would want to shoot video of deadly car crashes day after day?

Sometimes people get annoyed with those pesky reporters and photographers. Just remember that newsrooms are very social places. If you act like a jerk to the photographer, everyone at your local paper or TV station is going to hear about it, and so could many other people at other stations and publications.

When you come up with a strategic plan for how to deal with the media, develop working relationships with people in the industry, and understand how things work inside that world, you'll find it's much easier to get a little love in the local news.

Kasey Steinbrinck spent seven years working in the media as a TV news producer, radio producer and newspaper reporter. He now creates web content for a number of companies including Check Advantage, an online retailer of personal checks and business checks.

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Social Media - A Strategic Question

The impact of Social media on every strata of business, industry and on our social engagement has been breathtaking, to say the least. While fringe level business units have cashed in on the unrivaled reach of social media buzz, most corporations shy away from developing a high-level social media strategy that could align their business goals, plans and tactics - by adopting the all pervasive social online tools and technologies. My interactions with business executives at my firm, Web 2.0 Marketing Systems LLC, have brought home the unwelcome truth that there is a consistent lack of coherent social media strategy and macro-level hybrid marketing plans. Most of the current breed of online marketers, have failed to go beyond the LinkedIn, Facebook and the Twitter profiles. The profiles that did not result in almighty dollar!

Well, that makes most of the marketing strategies a part of the crowd - fighting with tens of thousands of other firms in this 'red ocean' for that elusive slice of publicity. That illustrates a very simple tenet of social conversation on the web - without a coherent strategy and change in corporate marketing culture; participation in these social sites can backfire for most of the business enterprises.

Conversation or Monologue...

While single-lane conversations reflect an archaic marketing mindset, many reputed firms are still firmly rooted in the past, while trying to convey a marketing message. The resulting communication chaos and incoherent marketing message is due to the fact that these social sites were designed for two or multi-way communications among multi-layers of audiences. An average corporate prospect in these social sites does not respond favorably to old, one-way, and promotional self proclamations.

In fact, instead of seeing positive results, your firm can generate negative publicity and buzz in these social sites with the added negative consequence of search engines picking up these negative noises about your products and services (see my other article about the new and important field of online reputation management)!

This brings me back to my original focus on a coherent social media strategy which will align all of your business activities, goals and plans to generate a consistently higher ROI for your firm's stakeholders. According to Wikipedia, a strategy is a plan of action designed to achieve a particular goal. In order to achieve the business enterprise's goal of a desirable ROI, a corporate Social media strategy must encompass all the factors, tools and social network.

The authors of a recent book on social media, The Social Media Bible, propose that you think of your firm's social media strategy as a platform supported by four main pillars. These pillars are communication, collaboration, education and entertainment. So the pertinent questions are-

l What are you communicating?

l What are the best methods for collaboration?

l How do you utilize education to engage with customers and other stakeholders?

l And how do you use the entertainment factor to gain and keep customers?

A peep into these questions will unravel the fundamental fibers of an effective social media strategy.

Tying the Social media knots...

One of the most vital links in the Social media strategic planning is the ground level understanding of all the tools and techniques prevalent in the social media ecosystem. While we all have heard about social and business networking sites such as Facebook and LinkedIn, and micro-blogging sites such as twitter, there are many more market-centric Social networks that have the capacity to catapult your business into the next level - if tapped correctly.

In recent years, it has been observed that any conversation structured around the multi-media social portals like video networking sites, podcasting opportunities, live-casting tools, publishing blogs, PR-focused press releases, and photo sharing web portals have created an unprecedented viral buzz for even unknown business entities. In addition to these viral networks, the traditional community conversation tools like discussion forums, chat rooms and online groups cannot be absent from any effective Social media strategy.

To move forward, your strategic plan must take into account the current buzz in social sites, your selection of tools and tactics to initiate your plans, and to get your employees and customers engaged as your brand and firm ambassadors. Go slow and cover all your bases by simply listening rather than lecturing, while you participate and manicure social media landscape - with the primary goal of being at the 'center of conversation'.

A successful Social media strategy will be a fine blend of a short term micro strategy and a long term hybrid media macro strategy. The next logical step would be the active engagement of all your stakeholders such as employees and customers - By creating an online community where everyone can raise issues, respond to questions and bring out the best solutions by healthy collaboration. You might not like everything you hear from customers (or even honest employees) but you will gain everyone's respect by responding to all issues with honesty, integrity and even humor! In no time, your customers can complement your employees as your best brand ambassadors!

But don't forget that you must still lead the pack! Understanding the market pulse is critical to the conceptualization and execution of a marketing strategy, and as a marketer or business executive, it is indispensable that you listen, absorb feedback, and respect the opinions of all stakeholders. It is important that you lead the discussion in a way that could benefit all prospects rather than an aggressive few - while being on the fence. There is a room for smart leadership even in the wild world of social media. So, as the Nike says, just do it.

Koz Khosravani
Trump University Faculty and,
President
Web 2.0 Marketing Systems LLC
Localized SEO & Landing Page Optimization Experts
http://www.Web2MarketingSystems.com
koz@web2marketingsystems.com
949-466-3528

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How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach

Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.

Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

1. DON'T send your media release to every possible media you can think of.

2. DON'T try to use publicity as a substitute for advertising.

3. DON'T demand editorial space in return for placing advertisements.

4. DON'T even think of asking a journalist to review his or her story before it is published so you can approve it.

5. DON'T ask or expect journalists to let you know when an article or story will run.

6. DON'T make it difficult for journalists to get information about you and/or your company.

7. DON'T have a policy to only speak to or seek out the media when there is good news.

8. DON'T expect to build relationships with the media over lunch.

9. DON'T annoy the media by calling and asking them if they received your release and are they going to run it?

10. DON'T ask journalists to send you a copy of their story or article after it is printed.

Your strategic thinking business coach encourages you to use strategic thinking to plan for your media relations also. If you would like to learn more about how to and how not to work with the media, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, ?Glenn?s Guiding Lines ? Thoughts From Your Strategic Thinking Business Coach? and has published more than 250 articles on business.

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Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor

Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility?

It is critical to understand that the media is not in business to promote you or your business. The media's role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them.

Here is a prescription from your PR Doctor on how to gain healthy media visibility.

+ Be strategic! Develop a strategic integrated marketing communications plan and include specific media visibility objectives within the plan.

+ Develop a positioning statement for you and your company and make sure that is a benchmark for all that is done to gain media visibility.

+ Know who you are doing business with in the media. Read the journalists articles, columns, etc. and research their interests, areas of expertise, etc. to learn more bout them. Get to know the distribution and the demographics of the readers of the media you are dealing with each time.

+ Prepare & submit well-written letters to the editor and op. ed. pieces for the media where you want increased visibility.

+ Increase your public speaking opportunities at venues where there will be media coverage.

+ Develop a few short quotes or sound bites to use in public forums covered by the media. Some of these may be of interest and picked up by the media to use in their articles

+ Develop a consistent message about you and your company that you can "weave into" communications with the media.

+ Develop and implement a plan to prepare news releases throughout the year so that you are maintaining contact with the selected media for increased visibility.

+ Develop relationships with selected editors and journalists by providing them with valued information and items of interest to them and their readers.

Compliment and thank them for their work, when appropriate

+ Be strategic in selecting the media to work with so that the media selected provides the best coverage in your target markets.

+ Volunteer to serve on boards of non-profits and to work on their community relations and/or public relations committee.

+ Establish yourself as an expert or authority in a particular subject matter or field and make yourself available to the media as a resource.

If you want to learn more about this strategic thinking approach to media visibility for you and your company, please contact Glenn Ebersole through his website at http://www.prdoctor4u.com or by email at jgeprman@aol.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

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The PR Doctor's Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media

The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media.

So what are the strategic actions you can take to improve your "pitches" to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.

#1: Always use an attention getting headline in the subject line of emails whenever you send your pitch electronically.

#2: Always personalize your pitch. This can include how long you have been reading or listening to the media source you are pitching. You have an opportunity to show that you are familiar with the person and their work. However, never gush on and on or be phony about this.

#3: Always tailor and customize your pitch to a specific individual. Never start of with an impersonal Dear Sir or Dear Madam.

#4: Always determine the outcome you want from your pitch before you make your pitch and then make a specific ask for what you want.

#5: Always include the "what's in it for me" (WIIFM) factor. You need to identify that you have something no one else has or some other reason why you want to share something with him or her that will be of value to them.

#6: Always keep it simple, short and sweet (KISSS). Remember the media get so many pitches each day. The media only have so much time to review them, so respect the value of their time and give them a strong concise effective pitch.

#7: Never send attachments electronically unless you are asked to do so or have received permission to send them. Attachments sent without prior authorization or permission most likely will end up in the media spam filter where they stay until emptied - and that could mean no one ever reads them.

#8: Never be a pest or a media stalker. Again, please remember that the media get so many pitches each day that they have limited time to get through all of them. If they have not responded to your pitch they are probably too busy, have not had time to review it, filed it for future reference, or they are simply not interested. This does not mean you should not do ONE follow-up contact, but remember to keep it to ONE.

#9: Do your homework and research the media you will be pitching so you have an understanding of the media coverage area, the types of stories and events they are most interested in covering, the editors, the reporters, and other characteristics of that particular media.

#10: Use your pitches to develop a rapport and a relationship over time with your media sources so they will get to know you better and so you can build up a trusting relationship with them. This will pay dividends because after you have earned their trust, your access to them and the attention they give you will be enhanced.

The PR Doctor recommends that you commit to follow this prescription so you can gain much more positive results from your pitches to the media.

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" and has published more than 345 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

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Strategic PR Tips For Developing A Media Policy For Responding To Media Inquiries

Everyday there are examples of how businesses and organization are ill-prepared if someone from the media called or showed up at the office or home and started asking you questions related to their business and some event that has great potential to bring positive or negative publicity to the business, the owners of the business, management and even employees. Many people will admit that they do not know how to respond to media when they come with their inquiries. And being unprepared or ill-prepared to media inquiries can have serious consequences to an organization and its reputation. All businesses and organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential.

Furthermore, a proactive approach is always prescribed for dealing with the media. It is important to commit to establishing good relationships with members of the media because it can help to establish an accurate public perception of who you are and what you do. Another important thing to remember is that you do not need to feel intimidated when being approached by the media to ask you questions. It is good to remember that members of the media do need you as a source of news and background information as much as you need them to give you publicity and clarify your point of view. The development of a clearly written and well thought out media policy is an essential part of doing business today. Here are eighteen (18) prescribed elements for inclusion in your media policy for responding to media inquiries.

1. Designate a company spokesperson to respond to media inquiries and ensure that all employees know the name and contact information for the person so they know where they should direct media inquiries.

2. Research and become familiar with the print and electronic broadcast media outlets and the reporters and editors that you are likely to encounter.

3. Clearly define in your media relation's policy what kinds of data and information must remain confidential.

4. Always be honest. Never knowingly tell an untruth or exaggerate. Trust is a critical ingredient in developing positive and enduring media relations and if you violate that trust it will have very negative results.

5. NEVER EVER say those fateful words, "No Comment." This immediately makes you look like you are hiding something. Instead you might say something like: "I'm sorry but this matter is the subject of an ongoing investigation or lawsuit and I am unable to respond to that question at this time."

6. Never speculate. Stick to what you know and your area of expertise. If you do not know the answer to a reporter's question say you don't know. Do not try to "fake it" because that will come back to haunt you. Instead, try to help the reporter reach a source who is able to answer the question. Members of the media remember who provides reliable resources and by helping them you will enhance your credibility and they will likely come back to you in the future.

7. Always speak clearly in plain English that average readers and listeners can understand. Avoid the use of any jargon or bureaucratic language.

8. Treat reporters, editors, and program directors courteously. Their impression of you and your firm will affect their impression of the entire organization, and that may possibly influence how they decide to write and broadcast stories about you and your company.

9. Always return calls from the media in a timely manner that is sensitive to their deadlines, if possible. Reporters are typically on tight deadlines and will appreciate your promptness. If they leave a message for someone who is not available or can't be reached, have someone else return the call. This is very important since you will not create a favorable and positive impression if you hear on the evening newscast or read in the newspaper that your company or organization "could not be reached for comment."

10. If you do not have the information you need to answer a question and you need time to research or think about how to answer a question, the you should tell the reporter that you need some time. You should also inquire what his or her deadline is, and then promise them you'll call back with an answer before that time.

11. Never argue with the reporter. Be persuasive, but never be confrontational.

12. Do not hesitate to ask the reporter questions about the story they are doing. You might ask about the theme, the point of view, and who else is being interviewed?

13. Do not hesitate to share information that is already a matter of public record. Remember that if you withhold such information, the reporter to develop other sources and get the information anyway.

14. A great guide to help you frame the answers to questions from the media is always remember that whenever you speak to a reporter, you are really speaking

to the public.

15. It is best to assume that everything you say to a reporter is "on the record" and can be reported or broadcast. Your best advice is to remember that if you don't want to see it in print or hear it on the air, then don't say it.

16. Never try to do the media's job and never assume that the media is there to do the story "your way" or with the "news angle" you want.

17. Never ask the reporter if you can review the story before it's published. This will let the reporter know that he or she is dealing with an uninformed or ill informed and non-media savvy person. However, it is okay for you to ask the reporter during the interview to read back your quotes to confirm accuracy.

18. Always be very selective in any challenges to the reporter's end product. A basic guideline to consider is that if the published story contains minor factual errors or omissions, do not make a big deal of it. On the other hand, if the story seriously misrepresents your position or misstates an important fact, then you can call it to the reporter's attention in a polite communication, requesting a correction. This is an extremely sensitive area in media relations and the best advice is that unless the timeliness of the correction is critical, do not call to complain. And avoid the most serious of transgressions in media relations by never going over the reporter's head to complain to his or her editor or news executive unless the reporter's response is wholly unsatisfactory. Again, be careful in this area since you never want to alienate reporters.

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" and has published more than 325 articles on business.

If you would like to learn more about how "The PR Doctor" can facilitate and guide you in developing your media policy and how to effectively work with the media, please contact Glenn Ebersole through his website at [http://www.prdoctor4u.com] or by email at jgeprman@aol.com

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