Camille Grammer’s Beaver Creek Mansion On The Market For $7.9 million

No more weekends away for the ladies.

If you tuned into the season premiere of The Real Housewives of Beverly Hills, you watched the ladies travel to Colorado, where they visited their comrade, Camille Grammer at her Beaver Creak mountain mansion. The place was exceptionally gorgeous - 6 bedrooms and 7.5 bathrooms, beautiful views and spacious layout.

Alas, due to the fact that the place was owned by she and Kelsey Grammer during their mansion, it was decided that the property would have to be sold. Turns out, the house just went on the market this week.

The asking price? $7.9 million

It's one of the most beautiful houses we've ever seen and we hate to think Camille has to part with it. Still, at least she'll make quite a junk of change by doing so.

Check out the gallery below to see more pictures of the gorgeous place.

Tags: beverly hills, camille grammer, gorgeous, house, kelsey grammer, mansion, property, real housewives, real housewives of beverly hills

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35 Ways to Market Content With Social Media - Share Articles, Blogs, Videos & More

There is no denying that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter (herein known as "The Big Three"), the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has evolved into a viable marketing opportunity for business.

For the casual user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling content to capture the attention of your target audience. When you do this well, you can count on generating website traffic, client leads and even media attention.

"The Big Three" revolve around the concept of a status update. When you update your status, everyone in your network can view what you have to say. This is where the real opportunity lies. Instead of updating your status to report what you're having for dinner or that it's time to pick up your kids, share interesting content and watch the magic of social media unfold.

Type of Content to Share on Social Media Channels

1. Your new blog posts

2. Someone else's blog post

3. An article you've written

4. An article from somewhere else

5. A video demonstration

6. A funny or controversial video

7. Before and after photos of work you've done

8. Humorous or inspiring photos

9. Client success stories/case studies

10. Free e-book

11. Special report

12. White paper

13. Upcoming event announcement

14. Live reports from an event you are currently attending

15. Book reviews/recommendations

16. Recommended products

17. Recommended services

18. Tips for doing something better

19. How-to suggestions

20. A series of related posts

21. Recent media coverage you have received

22. Inspirational advice (preferably your own, motivational quotes are over-used online)

23. Forward someone else's update (with proper credit attribution)

24. Breaking news alerts

25. Leads for opportunities (media, clients, etc.)

26. Requests for participation (guest posts on your blog, speaker for an event you're hosting, etc.)

27. Interesting photo from a recent event

28. Teleseminar/Webinar invitation

29. Contest announcements

30. Special sales, offers and discounts (delivered sparingly)

31. Request for audience feedback

32. A compelling question you want answered

33. Anything offered for free

34. Insider tips that people won't find anywhere else

35. Your opinion on just about anything with target audience appeal

Secrets to Success

1. Content should appeal to your target audience and provide value.

Also, it doesn't always have to be directly related to what you do. For example, a mortgage broker might share community resources, local event announcements and family-related tips. This type of information would likely be more appealing to the broker's target audience than current interest rates and articles about mortgage insurance (though you can occasionally include those too). The point is to become a valued resource.

2. Follow the 90/10 rule.

Avoid selling online and you will achieve more sales. That's right; we're all tired of being sold to. When you provide value, you build loyalty and trust. It's fine to include sales offers up to 10% of the time, but make sure you are primarily serving up useful content.

3. Use compelling titles and descriptions.

You only have a limited amount of space to share information which means that a good title can make the difference between a reader who clicks through or completely ignores your post.

4. Track your results.

Pay attention to user response. If you're receiving comments and your content is being forwarded to others (for example, retweeting on Twitter), that is evidence that your efforts are working. Also, your network should be growing steadily as a result of the value you're providing.

5. Use links wisely.

When you share compelling content, it provides an opportunity to link back to your website or blog. This is great for building website traffic. However, not every post needs to have a link. Mix up your posts so that some simply offer something short and sweet. You can also shorten links and track the number of click-throughs with a service like http://bit.ly.

6. Be consistent.

You will get the best results from marketing content through social media by participating on a regular basis. Ideally you should share something every day, even multiple times per day, to stay visible. You can automate some of your updates with services like ping, socialoomph, and hootsuite. But don't automate everything! Keep reading...

7. Engage with your audience.

Social media involves a two-way conversation. It's not just about shoving data out into your network and waiting to reap the rewards. Reply to people who comment, forward and share useful content from others and make sure you have a human presence in social media land.

8. Build a social media plan.

You can venture into social media haphazardly or you can form a plan that makes sense for your business. A plan should identify your target audience, include a strategy for ongoing content generation, should identify frequency of updates and indicate the amount of time and resources you are going to allocate to managing your social media strategy.

9. Implement a 30-day challenge.

Use the suggestions outlined here and focus your efforts for 30 days. The results should be obvious. If they aren't, then there is something amiss with your strategy. Ask others for input or solicit the help of a social media expert. There is opportunity for every kind of business to benefit from social media. You simply need to find the strategy that works for you.

Stephanie Chandler is an author of several business and marketing books including "LEAP! 101 Ways to Grow Your Business" and "From Entrepreneur to Infopreneur." She is also founder and CEO of http://AuthorityPublishing.com, a custom publishing and marketing company. Additional information is available at http://StephanieChandler.com

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How to Find a High Paying Media Job in Today's Market

Finding a media job is one thing. Finding a high paying job in media is a completely different kettle of fish. The media industry is not known for its lavish salaries, but those who have endured many years of experience in their field are definitely compensated for it. Entry level jobs in media will often be low paying positions so this needs to be taken into account when conducting your search. The good news is that online media will generally pay higher than magazine and newspaper jobs, a ray of light in the doom and gloom of newspapers and print media companies having to close down due to the recession.

High paying media jobs are all likely to be for positions such as art directors and editors in chief, but can vary greatly according to your location as well as the media company that you are working for. According to an article from the Media Careers area of About.com, Book Editors salaries can average $100,000 per year while TV Anchors can earn anywhere from $30,000 to upwards of $100,000 depending on the size of the market you work in. These positions and similar high paying media jobs require many years of dedication and experience, displaying that perseverance is the key factor to acquiring lucrative positions.

If you know what media job you are entering into, and also realise that the recommended salary range for that job is not as high as you might require, then you could always make the request during your interview for a higher salary than that stipulated for the job you are applying for. Be careful not to over step the mark and ask for too much. Always bear in mind that the economic strain is affecting everyone so there will many candidates for most positions in the media business. Employers will often go for the lowest bidder with the highest level of skill to save themselves as much money as possible while still finding the appropriate candidate for the job in question. If you feel that your skills are truly worth more than the rate offered, then a request will not be unwarranted. As mentioned earlier, perseverance is the key to finding a high paying position in the media business. Send your resume to as many employment agencies and companies offering jobs in media across the board. If nothing else, you will gain interview experience and confidence. Both factors that can carry a lot of weight when trying to enter into new world of media.

Learn how to find the Media Job you want at http://www.MediaJobs.com One of the most most complete sources of Media Job information available on the internet. Feel free to Search for a New Media Job Now

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Controlled Or Free Market Media

Introduction

Having a cross-disciplinary approach, as Lindhoff and Rydholm believe, the transforming of media in global age in china, leads us to look over the whole process during the time. Apparently, the concept of ownership is a significant prerequisite to discuss about the media. Although "ownership" seems, somehow, unclear in a socialist culture, Lindhoff and Rydholm use the term transition which discloses a gradual converting process from dominant political ownership to a market economic dependent one.( Lindhoff and Rydholm,2007) As Xin's argues what has taken place in China is rather 'commercialization without independence' or 'liberalization without political democratization'.(Xin,2006)

Ownership of the media

When it comes to ownership of the media, (it should be kept in mind that most of the time the media has been considered as a core political resource since 1949) two outlooks seems more probable: firstly, to watch over from economic market dependencies and secondly, unresolved contradiction between "freedom of speech" and "censorship" or on the other word, between "press freedom" and "party-state control".

In the next step, this transition of cultural reforming as Lindhoff and Rydholm refer to Zhengrong and Yunhong , can be seen in three levels: marketization, conglomeration and capitalization. In the first step, marketization announces that financial incomes from advertising and audience fees make certain party-state media independent from state support. In the second step we are dealing with the concept of media-market oligopoly that declares a transition in investment of foreign media. Eventually, in a greater step, capitalization may lead to an integration of Chinese media as a capital based one. Besides, in the case of China because of state domination, it is controversial to say that the media are going to join global markets, as much disputable as to believe that authoritarian regime can reach the pace of global developments.

In the other side, some scholars believe that marketization has nothing to do with reduction of party-state domination. Brady in her delicate analysis on the role of CCP, central propaganda on Chinese media, states that it seems to be no contradiction between a market economy as practiced in China and the continuance of the one-party state.(Brady, 2006)

Major changes in Chinese Media toward globalization

As mentioned above, it is controversial to say that the media in china, certainly, is getting commercialized. But, there are some changes which should take into account. Many scholars point to Chinese entry to World Trade Organization as the main development toward commercialization. " China's WTO entry has accelerated the structural reforms".(Ekecrantz,2007) Zhang also points out that China's entry into the World Trade Organization has made researchers more and more interested in the interaction between Chinese television and the rest of the world (Zhang 2006).

Within the analysis of institutional changes in Chinese television, in the context of decentralization, Su claims the same idea as Zhang about the changes in Chinese media and specifically local television after joining WTO, but he continues this argument by a critical viewpoint about the action applied by state (State Administration of Radio, Film, and Television (SARFT) in 2003) to stop several broadcasting groups or generally stop "a policy of media conglomeration" as he states: "The central government's analysis of the operation and transformation of the broadcasting system was insufficient because it failed to consider local conditions."

(Su, 2006:43) Among a case study of Whitecanal town, a small city in northern part of China, Su emphasizes on a discreet confirmation of this claim through the conflict between city bureau and town television station. (Su, 2006)

Accordingly, China integration with the global capitalist market after the WTO admission, is seen as a Big "paradox" by Ekecrantz, as the continuous authoritarian political rule by the party and state. (Ekecrantz,2007)

"Another major development in Chinese television that has attracted scholarly interest is the so-called government led drive towards 'industrialization'" (Zhang,2006:28)

In the year 2002 the ministers of SARFT, announced a plan for future broadcasting development in China in the so called 'media industrialization' policies .Zhang's prediction is that with applying these policies the broadcasting structure will change to a two central and provincial levels. She delicates industrialization reform as a new opportunity to create integrated media groups, both in producing and broadcasting radio and television programs, and spreading their business into wider areas.(Zhang, 2006)

Ekecrantz, with putting emphasize on the role of media in what he calls" in other worlds" believes that the media can contribute to a particular modernity, "a society's particular institutionalization of the processes of modernization and globalization." ( Ekecrantz, 2007:117) Zhang conclusion indicates a delicate point that in the case of China,( in contrary to Islamic countries that globalization is seen as a cultural threat) workers in a local television channel "describe globalization as a commercial reality", thus, "foreign" ,in this case, does not have any thing to do with cultural matters.(Zhang , 2006:38)

Conclusion

There is no doubt that in party-state countries as well as China, politics have essencial role in social life. Hallin and Macini believe that in these group of countries the influence of the political field on the media should be strong. (Hallin and Macini,2005). But some others, more than state, blame the Western world which is "possesses or controls almost all of the world's media and they mostly show the negative side of China to the Western audiences." (Brady,2006:71)

Even though some western scholars state that Chinese media are strongly under state domination, some Chinese scholars challenge their claims. For instance Brady states that the content of the Chinese visual and print media is increasingly similar to that found in most other countries in the world, with a focus on mass consumerism and entertainment although the effects of political propaganda on the media is undeniable, but encouraging

Chinese people to make money and spend it in large quantities has been one of the key propaganda messages coming from the central government in

the post-1989 period.(Brady,2006) With taking account all these ideas, it seems we are going to see a kind if pluralism in China which in terms of Nederveen Pieterse means political strategy for incorporating alternative representations, (Nederveen Pieterse, 2004) while state may survive by accepting most of these pivotal changes.

References

o Nederveen Pieterse, Jan (2004a) Globalization and Culture: Global Mélange. New York & Oxford: Rowman & Littlefield Publishers.

o Media in China, Westminster Papers in Communication and Culture, vol. 3(1), March 2006.

o Media Cultures and Globalization in China, Stockholm Media Studies 2007:1, Lindhoff, H. & Rydholm, R., eds.

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Generating Publicity For Your Business - Knowing Your "Media Market" Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "media market" - that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

One of my favorite things to do is educate my clients about their "media market." Consider this, in North America there are more than 75,000 media outlets and almost one million reporters, editors & producers in the entire media market. However, only a small percentage of those may be appropriate and applicable to your business/product. But which ones? Unfortunately, too many well-intentioned entrepreneurs are either uninformed or misinformed regarding what it takes to attract media attention for their business. I recently surveyed 100 business owners and entrepreneurs who contacted my business about a publicity/media exposure campaign. Here's what I found:

11% - "Are Admittedly Media Market Clueless"

19% - "Have Unrealistic Media Market Perceptions"

29% - "Think Local & Large Media Are The ONLY Media"

41% - "Have A Good Grasp On Their Potential Media Market And Its Benefits"

Here are the descriptions of these categories and the lessons I try to teach those who fall into each category:

11% - "Are Admittedly Media Market Clueless"

These are the business owners who know their product and market inside and out, BUT they have never thought about launching a publicity/media exposure campaign before now. They know very little about their potential media market or how to generate publicity therein.

The Lesson: For these types of business owners I recommend asking for help from a smaller PR agency or publicity specialist who is willing to "hand hold" to get the client educated. Research to find one who doesn't mind spending the time to educate you about what should be included in your specific media market and the pitch. Make sure the agency or publicist understands the product/business as well as you do and can in turn educate you about your media market - one that will be able to benefit your business for years to come.

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19% - "Have Unrealistic Media Perceptions"

These are the business owners who are CONVINCED that EVERY newspaper, consumer interest magazine and TV show will run a feature on their new products when they launch a publicity campaign.

The Lesson: No product or business, no matter how big or great can be assured media coverage in every outlet in a media market. But you can get coverage in a good number of them given the right media tending. Every media pitch will be weighed against the media outlet's editorial lead-time, its available editorial space, and availability of an editorial staff member to cover your pitch. It is totally up to the discretion of each media outlet as to whether your pitch makes it to the pages or on air. It can be an uphill battle if you target the wrong media with the wrong message. But you can greatly increase the chances generating those media placements with a little expertise and media market know-how.

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29% - "Think Local & Large Media Are The ONLY Media"

These are the ones who think of their media market in two simple terms: LOCAL & LARGE

LOCAL, as you might imagine, means the media outlets in their city or surrounding geographic region -- the local newspaper, a regional business magazine or two, a few shows at local radio/TV stations. LARGE, on the other hand, are media outlets like The Wall Street Journal, Newsweek, Good Morning America, Oprah or your other favorite large circulation, trade specific media outlet.

The Lesson: The reality is local and large are indeed part of your media market, but not the only ones. The best media market opportunities may well be the dozens of other smaller scale papers, magazines, newsletters or TV/radio/cable shows that may generate more customer interest and sales than a placement in the big media might. Because of a lack of media market knowledge, many business owners don't even know these smaller, more targeted media outlets exist. This is where a PR agency or publicity specialist can be integral in your publicity campaign. They know the media market very well and will be able to find those media members who will be the best for generating editorial features on your business or product. They also have great media contacts that can turn one feature into a syndicated story that runs in multiple media outlets nationwide.

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41% - "Have A Good Grasp On Their Potential Media Market And Its Benefits"

These are media-savvy entrepreneurs and business owners who are realistic and knowledgeable about how the media can benefit their business. They know that they have to narrowcast their media pitch to a select segment of the media in order to get coverage that will increase exposure for the business.

The Lesson: Don't let a PR agency or publicity specialist tell you they will send your pitch to 20,000, 30,000 or 50,000 media outlets. The reality is, of the 8,000 daily & weekly newspapers, 11,000 magazines & newsletters, 15,000 radio/TV/cable stations and 7,000 Internet news sites in North America, only about 25% of those accept press releases from outside their geographic area. They cover only LOCAL issues, businesses and products, and it is a waste of time to target them. The key is researching to discover which media outlets will be receptive to your pitch and knowing how to parlay those media contacts into positive consumer interest features that will educate and entice customers about your product or business.

Just like marketing to find the right customers, one should be equally diligent about finding and pitching the right media market. Bottom line - whether you have a general interest product that has widespread consumer appeal or a trade specific business with a very narrow customer base, knowing your appropriate media market can mean the difference between product/business publicity or product/business obscurity.

About The Author

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions.

http://www.spreadthenewspr.com

todd@spreadthenewspr.com

(785) 842-8909

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When Price Does Not Clear the Market

And other non-Neoclassical tales

Finance and Development has a profile of one of my teachers, Nobel Laureate George Akerlof, written by Prakash Loungani. Akerlof's views are critical to recall in these times when some individuals think supply and demand are sufficient to answer all policy issues. Akerlof's research highlighted the role of information asymmetries that prevent prices for setting quantity demanded equal to quantity supplied. From the article

While unemployment is the topic that has motivated him the most, it is his 1970 article showing how markets might break down in the presence of asymmetric (or unequal) information that won him the Nobel Prize. Indeed, if you play a game of word association with an economics PhD and say “Akerlof,” chances are the response will be “lemons.” This is because the example Akerlof gave was of used car markets, where sellers have better knowledge of whether their car is a good one or a “lemon.” The buyers’ best guess is that the car is of average quality, so they will only be willing to pay the price of a car of average quality. This means, however, that owners of good cars will not place their cars in the used car market. But that in turn lowers the average quality of cars on the market, causing buyers to revise downward their expectations of quality. Now even owners of moderately good cars are unable to sell, and so the market spirals toward collapse.

Akerlof says that the problem dates back to one that has confronted horse traders over the ages: “If he wants to sell that horse, do I really want to buy it?” But problems of asymmetric information are present in most markets, particularly in financial markets. “This [recent financial] crisis gave us glaring examples,” says Akerlof. “Ordinary people thought they were buying homes, not the complex derivatives that they later realized they had ended up buying.”

Akerlof says he chose the example of used cars to make his paper “more palatable” to U.S. readers. But his interest in the subject had been triggered when, during his stay in India in 1967–68, he noticed people’s difficulty obtaining credit. He kept this example in the paper, along with sections on how the “lemons principle” could also explain why the elderly had trouble obtaining insurance and why minorities had difficulty obtaining employment. All this proved too exotic for much of the academic market of the time; the paper was turned down by three leading journals before it was finally published in the Quarterly Journal of Economics.

Today, the questions Akerlof tackled in the “lemons” paper are a staple of the academic diet. And Akerlof himself continues to push the frontiers on the study of such questions, most recently in Identity Economics, coauthored with Rachel Kranton, then at the University of Maryland. Akerlof’s son, Robby, carries on the tradition. A graduate of Yale—where Shiller was one of his professors—and Harvard, he is studying questions such as why corruption and the tolerance of it vary across corporations; what managers can do to increase the legitimacy of their authority (paying efficiency wages turns out to be one option); what accounts for an oppositional culture where minorities disparage the majority and are disparaged in turn; and what fuels protracted feuds between two parties.

The insight that informational asymmetries abound in today's economy leads me to suspect that merely removing impediments to the activities of firms will not lead to Pareto optimal solutions [edited 8:41am]. Free markets are not necessarily competitive markets, even if one rules out externalities, and market imperfections (oligopoly, monopolistic competition). And yet, some people are proposing competition as the solution to health care and financial markets, both arguably pervaded by information asymmetries.

Aklerof and Romer analyzed deregulation's impact (and subsequent "looting") in the runup to the S&L crisis, as I discussed in this post. It is a story that has great relevance for the most recent crisis, as Jeff Frieden and I document in our forthcoming book, Lost Decades (Norton, September).

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