Are you a natural communicator who loves to be the first to get news and information out to the people? Or do you like to create words and pictures for the world to enjoy and experience? If you are, then the media industry might be the place where you will feel at home. The media industry is one that has grown and benefited from developments in technology that have allowed information to be disseminated increasingly quickly and to a wider audience. Working in the media is a stimulating job with many applications and functions where people interested in pursuing a career in the media might find a home. It is, however, not possible to find work in the media industry without some media courses under one's belt. The media is a professional industry like any other and requires trained and competent staff, not to mention that it is a competitive workplace, therefore, taking courses to obtain a media qualification is probably the best way to break into this industry.
Traditionally, the term 'media' refers to communication via newspapers, magazines, radio and television but now typically encompasses Film, Video and Public Relations (PR) and is even considered by some people to extend to internet-based forms of communication like blogs and social networking websites. However, here we are interested in the more established and accredited courses pertaining to the media industry as it is traditionally known. An internet search should direct you to training institutions offering media courses in journalism, marketing, advertising, PR and radio and video production. You may find that courses in computerized drawing, animation and graphics and other desktop publication methods form part of a media qualification due to the industry moving in a digital direction. There is a creative aspect to all these courses that will suit individuals with a way with words, both written and spoken, or a flair for technology, depending on the direction they choose to go. Some qualifications, like Sound Technology, are applicable to a number of branches of the media industry. Sound engineers can work in radio, TV, film and even in the music industry, for example.
It is a good idea to choose a media qualification where the initial media courses you will take are broad-based and cover various aspects of the media industry. This will allow you to get an idea of which section of the industry most interests you and in which you would ultimately like to work. The qualification should then allow you to take specialized courses in line with the direction you plan to go. If you are thinking of enrolling in a media course like 3D Animation that is heavily dependent on emerging technology, as opposed to say, print journalism, where you will be working with technology constantly, it is advisable to ensure that the training institution you want to join is in possession of up-to-date electronic equipment for you to work on. Such cutting-edge equipment is expensive and too costly to purchase for personal use so it is vital that you have access to it during your training as this is the only chance you will have to practice on such equipment until you enter the industry proper.
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