It can take hours to explain exactly what social media is and there are many best sellers out there articulating the subject in an excellent manner. Take for instance the following types of social genre on the internet: there are podcasts, blogs, wikis, RSS feeds, online chat and forums and volumes can be written about each of them. There is also the fact that social media is different from traditional media which, if not properly grasped, it could lead to financial disaster for a business.
What it inherently is is a type of media, which needs interaction, usually conversation, between people who are online. The term media means sounds and pictures that are shared among people on the internet. The value people get out of it can be societal, cultural and now more than in the past, financial.
In the beginning, the new media was used to broadcast what a person or persons are doing at any given time of the day. This was done in an informal manner and people only needed to use the same technologies to be able to see what the other person is typing or saying. Since then, techniques have vastly changed and huge databases are in operation giving the user a friendlier interface to log on to. You need only a web-based type technology to operate a social media platform, one that can transform media monologues into media dialogues instantly.
Take for instance Twitter, MySpace and Facebook. These platforms gave the average Joe Soap a way to do a lot more than just chat. You are now able to share more, like uploading photos and video clips. Your friends, family and colleagues are now closer to you than ever, as you keep them updated on your status all the time.
Most of the credible brands in the world are nowadays utilizing the new media to interact with their customers and potential customers. They find it important and necessary to use social media sites to help maintain their reputations faster and better. Thus an effective marketing and sales tool which can be used worldwide with less financial resources has been born.
To properly understand this new phenomenon, it should be looked at as having three components for it to work: It must have a concept - like art, information or an idea or value and pattern. Secondly, there is the actual media - electronic, physical or verbal. Thirdly, the social interface should be intimate and direct and encourage community engagement.
Traditional media needs to be mentioned here, because it is still the preferred medium in which big business market themselves. Nevertheless, television, films and the print media is costly, compared to social networking. What social media is, therefore, is a place where people get together and discuss their daily lives or share their ideas with those who are interested, causing them to come back regularly to post and view updates.
To find what social media is and how it can help you in so many ways you have correct methods to use. Head online today and find them all!
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