Sunday, 31 July 2011

Freelance Writers: How to Add Social Media to Your Freelance Writing Business


Are you a struggling writer who is looking to increase their profits? But, it seems like no matter what you do, or no matter how hard you try, you still can't get a steady client base. Well, what if I told you can increase your writer's income by not writing at all? Well, now you can, and I'll tell you my personal story so you can find out how to stop marketing writing services and get more work.

About a year ago, I was marketing my SEO Writing Services. I would go networking, direct mail, direct email, and even go to job boards to get writing work. I was getting some writing projects but not at a steady pace to help me support my lifestyle. I was frustrated. I was doing all the leg work and no response, while all my colleagues were making a killing online. At first, I thought it was my writing skills, but after doing some research, I found out that it certainly wasn't my writing skills.

How I started to Offer Social Networking Services

The # 1 reason why I started offering Social Networking was because everyone was asking for it. I knew about Facebook, Twitter, LinkedIn, etc. In fact, I was already on these sites to get clients for my writing services- little did I know that businesses actually pay people to do the same. So, when I would go out marketing my writing services, I would get questions like: Do you know how to use Facebook & Twitter? Are you familiar with Facebook & Twitter, etc.? I said yes, and the rest was history!

In the beginning, I knew the technical aspects of Social Media, how to set-up a fan page on Facebook, FBML, etc, etc. At first people started cutting me checks for an hour of my time, they wanted to sit down with me so I could show them how to upload a photo, post a comment, add a friend, etc. Shortly after I showed some prospects how to master social media, they realized it would be too much on their plate, so they asked me can I just do it for them. That's how I got the title Social Media Manager, and the rest is history from there. I know actively manage 7 accounts, and I have 1 part-time employee to help me.

How Can You Start Offering This Lucrative Service

Social Media Manager is one of the most demanded jobs in the world. So many people are jumping on the band wagon and calling themselves Social Experts over night. But, what you must understand is that Social Media is much more than posting a status update; it's about building relationships. That's what separates the real from the fake, the ones who understand that Social Media is about building rapport and connection is the ones who are going to make it in the Social Media game. Here are a few pointers of how you can stand out from the crowd:

• You have to learn how to craft an effective Social Media Marketing Plan for you clients.

• You have to know how to Engage an Audience

• You have to have good listening skills

• You have to have good writing skills

If you really want to become a Social Media Expert, it's important that you have your own Social Media presence. Facebook, Twitter, LinkedIn, and YouTube are virtually the most popular social media sites, but they are not the only ones. As a Social Media Expert, you will have to know or at least find out what social networks will be best for your clients. Facebook is certainly not the only site you should tout to your client about.

Why Offering Social Media Services Can Increase Your Writer's Income

Social Media is all about building relationships, and building relationships requires engaging your audience. In order to engage your audience, you have to provide good quality content. Providing quality content plays a major role in the Social Space. Even though it's about building relationships, it's also a great way to generate quality leads who are interested in your services. This is where you can help your clients come up with an effective content strategy to get them more leads that turn into loyal paying clients. You can offer your clients Blogging, SEO Article Writing, and Press Release services that you place on their social networks for them. This way they are getting more exposure and not coming off pushy or sales-y to their social networking audience. They are offering value by providing good quality content. You have to show your prospect/client the value of offering good quality content. Because what's the point on being on the social networks if you have nothing to offer?

Get Started Today & Start Making Some Money Immediately

It's not hard to become a Social Media Expert, especially if you are a writer. As a writer, you will be able to craft up golden nuggets of content for your clients to help keep their audience engaged. You can literally set up your Social networks-- if they're not set-up already, and start marketing your services and get your 1st client in a week! I barely market my Social Media services (because I want to focus on writing), and I'm averaging about 6 leads a week.

Now is the best time to start!




If you want to increase your profits, and get some more writing gigs, I highly suggest that you add Social Media to your list of services and you will surely reap the rewards. To learn the Do's and Don'ts of offering Social Media, and how 2 Freelance Writers added this Profitable service to increase their income visit http://www.ninaonlinelv.com/social-media-e-book/





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DreamWorks Beats Second-Quarter Expectations

DreamWorks Animation said second-quarter net income soared 42 percent to $34.1 million, or 40 cents a share, mostly on strong international ticket sales for “Kung Fu Panda 2.” Revenue climbed 38 percent, to $218.3 million.

Analysts had expected a profit of 38 cents a share and revenue of $191 million, according to Thomson Reuters. The better-than-expected results sent DreamWorks Animation shares up about 4 percent, to $22.42, in after-hours trading.

Even so, Jeffrey Katzenberg, DreamWorks Animation’s chief executive, was peppered with questions during a conference call about speculation surrounding his company on a number of fronts.

Analysts immediately asked about news reports indicating that DreamWorks Animation was in talks to replace its distribution pact with HBO in favor of an exclusive streaming deal with Netflix. “We’re going to take a pass and punt,” Mr. Katzenberg responded, describing the reports as “gossip and rumors.”

DreamWorks Animation’s distribution deal with Paramount Pictures has also been the subject of recent conjecture in Hollywood. That seven-year partnership expires at the end of next year, and Paramount recently announced plans to create its own animation unit.

Mr. Katzenberg told analysts on the conference call that Paramount’s move into big-screen cartoons “just reaffirms the value and appeal of animation in the marketplace.”

He added, “I don’t see this as quite the issue everyone else is trying to make it.” But he did not divulge any specifics about the company’s approach to any contract renewal talks with Paramount.

The Wall Street crowd also wanted to get to the bottom of the disappointing North American box office performance for “Kung Fu Panda 2,” which took in about $161 million in tickets earlier this summer in the United States and Canada. It was expected to bring in more than $200 million. (It sold a strong $437 million overseas.)

Mr. Katzenberg said releasing “Kung Fu Panda 2” against “The Hangover Part II” turned out to be a “calamity” because unexpectedly large numbers of teenagers and families went to see that R-rated Warner Brothers comedy.

Mr. Katzenberg said that his team had been re-evaluating release dates for coming films and that at least one might change because of similar competition.


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The Next Rich Media


Creative advertising in the digital space moves quickly with new formats and media channels popping up all the time. In the webs infancy it was all about simple web banners usually animated Gifs flickering at the maximum frame rate with promises of a 1,000,000th user prize.

As online advertising matured search marketing and SEO stole the show with aggressive accountability and a price for everyone ethos. The technology of search algorithms combined with creative marketers with a global audience stamped the seal of approval on online advertising and changed marketing forever.

While search marketing continues to make up the bread and butter of the industry online display and rich media is reaching new levels.

Web banners can be flash, animated gifs, video, audio streams or floating flash ads such as overlays or expandable banners.

Display campaigns whether part of an integrated marketing strategy or in isolation usually fall into one of two categories - Direct Response or Brand.

Direct response advertising online is usually revenue or action driven. A strong call to action such as "Click here" or 'Buy now" is coupled with an image, photo or graphic portraying the product or service in the best possible light. Direct marketing messages are quick and to the point.

The nature of direct response ads usually dictates the format - animated Gifs or simple animated flash banners. Although animated flash banners could be known as rich media web banners it's usually the overlays or expandable and video content that define the term 'rich media'.

Brand advertising online is less about 'buy now' and more about 'feel this' so with the success of a campaign being your customers feel great about your brand rather than you just sold xx units of stock.

Online display can also be defined as Rich Media by being dynamic. In other words the media becomes rich because of it's technical ability. Flash banners can process action script to do anything from getting toady's weather to processing a complex game or equation. Adding this level of functionality makes it rich media. Being able to control dynamic features of a banner make it extremely powerful in terms of functionality. Dynamic flash banners could be known as very rich media.

As the media shift increases more and more video is being consumed online with pre-rolls and in-stream ads making up the majority of the media space. As rich media video ads evolve the potential for dynamic, live, community driven advertising.

Rich media ads in full HD with interactive elements, chat box overlays, video chat overlays could be common place. You're favorite program could have like minded viewers chatting or posting comments so your sharing the experience. Additional content could be sponsored in the same way time keepers on sports channels sponsor the official time keeping. Interactive elements that don't obstruct the main content but is embedded in the same way rich media web banners are displayed on web pages.

The definition of rich media will continue to change as technology, creativity and cold hard cash push heavily on the sides of digital advertising. There's plenty of space in digital to grow and evolve so we'll see some interesting formats.

As advertising moves to a transparent and socially driven environment the rich in rich media might be defined by the level of human engagement. A campaign measured by how people are feeling about your brand could be the next metric.




More information on Search Engine Marketing





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How to Build Employee Engagement Using Social Media


Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. According to Nielsen research, social network traffic grew by 43% from June 2009 to June 2010. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs.

Managers need to realise that social media is much more than Facebook or LinkedIn. There is also a level of skepticism and confusion about the value of social media. A communications manager recently told me that she was one of the first people to get a Twitter account, after attending a conference in New York. Currently she still has no active account, and perhaps due to her confusing initial experience, is now a social media skeptic.

The astronomical growth of social media has created new ways for companies and candidates to connect online. In the late seventies, the movie Close Encounters of the Third Kind, was written and directed by Steven Spielberg. The movie used Hynek's scale of three types of encounters: sightings; observations of UFO's; and human observation of animate beings. Similarly, the involvement of Human Resources with the phenomena of Social Media can best be described and summarized at three distinct levels or types of encounters: compliance; sourcing; and engagement.

Level 1 - Compliance

Legal firms are frequently running workshops, as a number of employers are still working on an effective social media policy. Companies are struggling with dealing with how social networking sites may impact on their workplace, as well as trying to understand the laws and other factors that may impact their approach to social networking. From a compliance perspective, companies may be concerned about the distractions at work, and the consequences of privacy, bullying, and harassment issues that can follow. The Commonwealth Bank of Australia recently released their Social Media Policy, only to experience a massive backswing from employees and unions reacting angrily. Companies need to design a policy framework, which also require education of employees on how to use it in a meaningful way.

Level 2 - Sourcing

A recent survey (The Jobvite Survey: Job Seeker Nation 2010) highlighted that proactive career managers (defined as currently employed and open to a new job but are not actively seeking one) have a very social profile: Facebook (67%), Twitter (28%) and LinkedIn (28%). They are well connected with 52% having more than 50 contacts on Facebook. Younger professionals are using the benefits of technology to build their networks faster, by generating more referrals online, as compared to previous generations that are still preferring more traditional methods.

Companies, such as Microsoft, have developed effective recruitment strategies to ensure they manage their online and offline presence to remain an employer of choice. This includes creating a supporting environment for recruits and utilising employee networks to reach those candidates that are not active job seekers.

Increasingly, Australian companies, such as Fosters (@FostersCareers), are building strong talent management teams, adept at using LinkedIn and other social media tools to attract top talent, inviting potential employees to learn more about a career with their business. Recruiters are often online for a period, with "Ask and Expert" segment, to answer any questions that applicants may have.

Level 3 - Engagement

Social networking sites can be great tools for attraction, recruitment, communication, connection and engagement. Social media has also created new business opportunities - a recent internet survey confirmed that 68% of users found LinkedIn the most valuable tool.

Internal social groups can be connected and engaged through the effective use of social media. Social media is a critical part of communication and collaboration technologies that can help to make people more productive. Clearly there is an opportunity for employees to share ideas, replacing the old style suggestion boxes with a more interactive process, which is being used by many forums to collect views from users.

An example is Salesforce.com which is using a Twitter-like product and calling the employees that are using it the "Chatterati". These employees are getting their jobs done by using these tools, which creates value for the organization.

VicRoads are using Yammer, an internal "twitter" bringing together all of a company's employees inside a private and secure enterprise social network. According to Judith Pettitt, Executive Director People Services and Internal Communications, more than 20% of their 3,000 employees are engaged in providing valuable shared knowledge on various business topics. It has been especially helpful in organisational problem solving and in 'seeding' ideas.

VicRoads has also supported a recent blog project where all staff were able to make improvement suggestions on line, comment on others suggestions and get feedback from the Corporate Leadership Team on implementing the proposals.Using contemporary communication tools makes such a difference to the immediate needs of staff to share their knowledge and effectively engage with each other.

Embracing the future

Companies need to embrace social media with the same vigour that the internet and websites are today an intrinsic part of the communication within a company. Often it is about making a start. The HR department is the custodian of employee communication. By developing a strategic approach, the HR department can apply social media tools in an integrated way where they have real meaning.

Managers often feel a lack of control, particularly when a major change process is taking place. Rather than trying to control the process with zealous compliance, leaders need to embrace change and encourage employees to use it meaningfully to improve engagement.

Companies are responding to the growing interest and investment in social media applications, to support the attraction and retention of talent. A few companies are taking a leadership position as visionaries by embedding social media as an integral part of their employee engagement strategy.




Charles van Heerden is the founder of WaveBox, a specialist Strategic HR and Social Media consulting firm in Melbourne, Australia. Charles is an HR expert with a strategic focus on Social Media. Most recently he was Social Media and Marketing Director for a HR Consulting firm. Visit WaveBox for more information, as he enjoys blogging about innovative HR practices.





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About.com Gets New Chief Executive

The New York Times Company’s About Group, which publishes the advice and informational Web site About.com, has appointed a new chief executive.

Darline Jean, formerly About’s chief financial officer, will take over the top position on Sept. 1, the company said Tuesday. The appointment was part of a broader management shuffle at the company in which new heads for the sales and finance divisions were also named.

About has been struggling with declining revenue and Web traffic since Google changed both the way it directs traffic to informational sites like About.com and the way it allows those sites to collect revenue from ads that users click on. In the second quarter, About’s revenues dropped 17.3 percent to $27.8 million.

About.com’s former chief executive, Cella Irvine, left in May. Since then, it has been looking for a successor to help guide it out of a rough patch.

“These appointments provide a solid foundation and expert leadership for the About Group moving forward,” said Janet L. Robinson, chief executive of the Times Company. “Darline’s experience and knowledge of the About Group makes her well suited to continue overseeing the strategic investments being made across the business unit and its response to some of the shifts taking place in the search universe.”


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Social Media Strategy and Branding: Modern Brand Is Created Through Crowdsourcing


Creating a modern, pre-eminent brand in our New Media Era is done through crowdsourcing by digital natives through user-generated content. Crowdsourcing is the act of a digital media follower ("a friend", "a follower"), in spreading content. This act was traditionally done by a brand employee or contractor. In New Media, followers communicate the content that the follower finds interesting and engaging. It is communicated to a friend, using a social media platform, like Facebook.

The "followers" and "friends" are digital natives. Digital natives are a demographic group usually between ages of 11-30. They have been brought up on digital technology. They enjoy and are comfortable communicating with their friends digitally, most notably through platforms, like Twitter, Facebook, and YouTube.

User-generated content is the material that the Natives share with their friends. The content is created in the form of posts, blogging, podcasts and vblogs, videos, photos, mobile phone video, and wikis. Social media has reconstructed the paradigm on which modern marketing is constructed. Marketing has changed from a "push" situation to a "pull" framework because of social media.

In Old Media times, an organization, created products, and pushed those products upon the public. One way advertising campaigns were constructed to brand the product. In our new era, it is a "pull" paradigm. In this new paradigm, brands and consumers have a two-way conversation. The products take on an almost human dimension. A brand and a customer become almost like human friends. The general public doesn't believe the claims of Old Media advertising. People do believe the recommendations of their "friends". Modern consumers "Pull", from store shelves those brands that they want to buy---the ones that are their friends. The ones that their friends have recommended. The benchmark for modern social media branding are the Ford Fiesta (The Fiesta Movement), and the Obama Presidential Campaign.

The nature of our era creates an interesting situation. This situation has to be understood by a modern marketer in order to create strong, modern brands in a Social Media Era. A company legally owns the brand. If a brand is to be created, in this new era, the brand's followers actually take ownership and develop the brand. Followers "pull" the brand and develop it. Followers create the actual brand in New Media branding.

The Fiesta automobile and Barack Obama campaign created world-class brands through crowdsourcing. In both cases, world-class brands were created, and created very quickly, when followers took engaging material from a Facebook Page and shared this content with their physical friends in the form of posts, text, video, and blogs. At the center of crowdsourcing, and the thing that makes it powerful as a branding device is that brand is created by friends recommending products to their friends. This is how brand is created in New Media.

To understand why crowdsourcing is such a powerful vehicle, you have to understand The Consumer Decision Journey, a concept created by McKinsey & Co. McKinsey discovered that a purchasing decision is the end of a long journey of many touchpoints in which the consumer is engaged with the brand over many experiences. Modern brand is created when friends recommend to friends products through the material they create in blogs, posts, video, and texts. This brand awareness development is critical in the selling of products.

McKinsey, through its Consumer Decision Journey, discovered that friend recommendation makes a product three times as likely to be purchased. Crowdsourcing creates the brand awareness that creates world-class brands. The brand provides the use of a platform. The platform is a hub, a place where followers can go to grab content. This can be a website or a Facebook Page. The content can either be created by the followers themselves, or provided by the brand. In crowdsourcing, the content is then sent to friends from friends.

Ford's Fiesta campaign, The Fiesta Movement, revolved around Digital Natives. Ford did not spend a nickel on conventional advertising. At the end of the six month social media branding campaign, the Fiesta had 38% brand awareness among its target group, and it sold 11,000 units in its first month of availability, in a tough year for auto sales.

In Barack Obama's case, he went from being a virtual unknown, to winning the Presidency. Much of the credit for the success of his campaign was his brilliant use of social media. It was this campaign that communicated to business just how important social media is in creating brand.

Dean Hambleton

dnhammbleton@gmail.com




Social Media creates strong, modern brands. These brands are created by the brands themselves, through crowdsourcing. This article explains what crowdsourcing is and how it works it creating strong brands. The thing that I learned most in this article is that in social media brands, to create a great one, a brand has to give ownership over to its followers. I hope that this article helps you. I can be of help to your organization, I hope that will contact me at:

dnhambleton@gmail.com





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Eight Steps to Conquering Local Media


Anyone charged with the task of growing a business salivates at the idea of landing in the national media spotlight. The lure of the massive exposure that just one mention on CNN, Good Morning America or Oprah or in the pages of Bloomberg Businessweek or USA Today delivers is the driving force behind many PR campaigns.

However, it's important to remember that the cardinal rule of real estate also applies to media relations: location, location, location.

Of course your potential customers are tuned in to news from the national players. But these customers also exist as members of their local communities. They live locally, shop locally and do business locally. They also read, listen to and watch local media outlets.

That's why no matter the size of your business or the scope of your target market, it's critical to develop a systematic approach to leveraging local media outlets to increase awareness, build trust in your brand and boost sales.

But if you want to make an impact, you must get strategic. Even at the local level, the competition is stiff for airtime and column inches.

Here are the fundamentals of breaking through the clutter and conquering the local media markets where you do business.

1. Do your homework.

Every market offers a wealth of opportunities for media coverage. Make it your mission to uncover all of the outlets available to you in each market and then narrow your hit list according to the demographics of your target market and their media consumption preferences.

For print media, you'll want to identify the major daily newspaper as well as smaller suburban weeklies and specialty publications that serve niche audiences like parents, women and retirees. Even the humble neighborhood association newsletter can be a valuable tool for showcasing your expertise or increasing awareness of your services.

On the broadcast side, local television news programs are a given, but don't forget about local daily or weekly radio and TV talk shows, which often have strong loyal followings. Morning and afternoon drive shows in particular attract a huge number of listeners during the daily commute. Locally produced call-in and talk radio can also be ideal targets for your promotional efforts, particularly if you can offer an expert to field questions or provide insight on topics of interest.

2. Go grassroots.

In your efforts to canvas the traditional media outlets in a given market, don't forget to also investigate the opportunities that may exist to gain exposure among locally based online communities.

In today's digital era, companies have unprecedented access to highly active, motivated and powerful influencers who can use social media platforms to disseminate information through their networks of friends and fans.

A successful local social media-driven PR campaign begins with researching the popular websites and blogs that cater to that specific market as well as identifying individuals have a strong following on Facebook or Twitter and whose needs and interests overlap with your offering.

Once you've pinpointed the sources that are the best fit in terms of both size and scope of their influence, that's when it's time to put trustcasting to work.

You must strive to create authentic relationships with these individuals who hold a position of leadership within their tribes. You must also overcome the burden of proof that your company and your products are worthy of their recommendation. By giving you their endorsement, they're putting their reputation and their credibility on the line. Make it worth their while, and they'll make it worth yours in return.

For example, when Just Focus Massage & Wellness in Charlotte, North Carolina, needed to build awareness for their new FocusForward wellness seminar series, they identified popular local lifestyle blogs and approached the owners with the opportunity to attend the series free of charge in exchange for sharing their experience with their readers.

For a minimal investment, Just Focus was not only able to gain exposure to a highly targeted audience, they also reaped the benefits of the inherent trust that comes with the word-of-mouth recommendation of an established tribe leader.

3. Get to know the gatekeepers.

It's always a good idea to get to know the talk show hosts and reporters who cover topics of relevance to your products or services.

However, it's important to keep in mind that many of these individuals have relatively little control over the stories they report.

The real power players in local media are the editors (print), producers (radio) and assignment editors (television) who tell the writers, hosts and reporters where to be and what to talk about.

If you can get to know these gatekeepers and how to get in front of them, you'll greatly improve your chances of gaining the coverage you seek.

4. Develop genuinely local angles and events.

It's tempting to distribute the same press release or pitch to every outlet on your hit list, especially if you think your story offers a broad-based appeal.

However, going the extra mile to enhance your story with local interest will pay dividends in securing coverage in the markets that matter most to you.

For example, let's say you're an HR consulting firm pitching a story on the rising costs of health care. This is a compelling story that might gain coverage simply on the merits of its timeliness. However, you could significantly boost your chances of catching the eye of a local newspaper editor simply by including a few relevant details like how local cost increases compare to the nationwide average or the contact information for one of your consultants who is based in that location and can offer expert insight on how these changes are affecting the job market in that city.

5. Don't forget the fundamentals.

In addition to giving local media stories that offer local angles, local impact, local data and local people, you must also make sure you're obeying the fundamental rules of good storytelling.

Give your press release the "Would I read it?" test. Keep it simple and find hooks that tie into universal themes. Time your pitches to correspond with news cycles and seasons. Offer compelling visuals and expert spokespeople. Learn the audience demographics and the hot-button issues for each media outlet you plan to approach, and shape your story accordingly.

6. It's all in the delivery.

Even the best pitch can fall flat it it's not delivered in the correct manner and at the appropriate time.

An important part of building relationships with media professionals is getting to know how and when they prefer to be contacted. Does he live and die by his Blackberry, or will your e-mail just collect dust in his inbox? Would she like to hear from you, or would a phone call be an annoyance?

Timing is everything. You must make sure you're on the radar when editorial decisions are being made and that you're not trying to get attention when a reporter is up against a deadline.

While every news organization works differently, there are a few rules of thumb that apply in most cases. Deadlines generally fall in the afternoon for daily print publications and three to four days ahead of publication for weeklies. Radio show producers typically have either weekly or bi-weekly meetings to plan upcoming topics and guests, while assignment editors for local television news broadcasts make their final determinations about where to dispatch camera crews and reporters on a daily basis, usually very early in the morning.

It's important as well to be realistic and bear in mind that there can and will be times that no matter how strong or well-timed your story idea might be, no one will bite based on prior commitments or breaking news. Simply accept this graciously and move on to the next pitch.

7. Don't underestimate the personal touch.

"Media relations" can be a bit of a misleading term. It implies that you're sending your press releases and pitches to some nameless, faceless news-generating machine.

In fact, nothing could be further from the truth. Always remember that there are people on the receiving end of your stories, so put your best relationship-building skills to work.

Call and introduce yourself to local writers, editors, bloggers and producers when you have nothing to actively pitch.

If possible, invite them to lunch to discuss their needs and interests as well as how they prefer to receive information, and demonstrate consideration for those preferences when you contact them in the future with story ideas. Do keep in mind that many media outlets have strict policies regarding gifts, so be sure to know and play by the rules.

8. Give 'em the goods.

Product placement can go a long way in getting free advertising for your company, especially in radio.

If you run a bakery, deliver a tray of your most popular treats to the afternoon drive show personalities. Or if you own a day spa, invite the busy mom who hosts the morning show to enjoy a free day of pampering. While there are no guarantees, chances are good that you'll at least get an on-air thank you and maybe even a genuine, glowing review of your products or services.

Additionally, radio and TV producers are always looking for prizes for promotional giveaways and sponsors for events. These opportunities tend to cost much less than traditional paid advertising on the same stations but deliver high-impact exposure and referrals.

Let the conquest begin.

Remember: if you want to win the war of PR, you have to win the battles being fought in your own backyard. By employing these time-tested tactics, you can help to ensure that your pitches will stand out from the crowd and establish your company as a trusted source for local media outlets in the markets where you do business.




Based in Charlotte, N.C., Fame Foundry is the trustcasting agency specializing in driving business growth through marketing, website design and development, traffic building, public relations and social media, creative design, media and software and information technology. The firm publishes The Fame Foundry Magazine at http://www.famefoundry.com and produces two podcasts - The Fame Foundry Podcast and The Fame Foundry Marketing Minute - all focused on helping owners and marketers overcome the challenges of doing business in today's marketplace.





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